Best Therapist Websites: Examples and Tips

If you’re launching or running your private practice, your therapist website is one of your biggest assets. 

Your marketing channels, such as social media and email newsletters, ultimately direct potential clients to your website. Even your Psychology Today profile links there.

So, it’s important to make your website stand out and create a genuine connection with your audience! 

In this article, I’ll share examples of the best therapist websites (so you can get inspired!) and practical design tips you can use to improve your own website. 

Why Having a Unique Therapist Website Is Important

“I don’t want my website to look bland!”

I’ve heard this a thousand times from therapists who come to work with me as clients. They notice that many therapist websites look remarkably similar when doing competitor research – the same stock photos, identical layouts, and conventional messaging.

So, they realize there’s a huge opportunity to immediately stand out by creating a website that truly reflects their expertise, dedication, and unique focus. A website that shows that they put effort into their business (and that they’re worth the money!).

Because the truth is, a bland, cookie-cutter website can actively work against you. 

When choosing a therapist, your potential clients want to connect with a real person who understands their struggles and can guide them toward healing. When your website feels impersonal or generic, it creates a distance instead of building trust and connection.

75% of consumers judge a business’s credibility based on its website. For therapists, this statistic becomes even more important because many people are apprehensive about therapy in the first place!

Learn more about standing out as a creative entrepreneur.

What Makes a Successful Therapist Website

Successful therapy websites make several key elements work together. Branding, website design, photography, copywriting, and SEO all play an important role in connecting with website visitors and helping you grow your private practice.

Branding

The first step in building your private practice/therapist website is creating your visual branding. Your logo, color palette, fonts, and other parts of your brand identity should create a consistent feel across your entire website that reflects your therapy approach and personality.

Good branding helps potential clients recognize and remember you, making them more likely to choose your practice when they’re ready to start therapy. Learn more about branding for therapists.

One of my clients, The Vibrant Tapestry, is an example of branding for therapists that connects on a deeper level.

Website Design

Clean, intuitive design makes your website easy to navigate and helps visitors find what they need quickly. You can use a pre-designed template or work with a website designer (like me! 👋) for a custom website.

A big part of a well-designed website is choosing the right website builder. I always recommend Showit as the best website builder for therapists because it gives you unmatched creative freedom while being easy to update. 

Here are 10 Showit website examples that’ll blow you away!

Photography

Quality photos make a big difference in how professional your website looks. Using authentic photos of yourself helps potential clients feel more comfortable and gives them a real sense of what working with you will be like.

Stock photos can work as supplements, but I always recommend my clients to have some personal photos taken by a professional photographer in their local area because they build trust and show the human side of your practice. 

Learn more about creative website design.

Copywriting

In my experience, mental health professionals often overlook copywriting – the words on your website! Your headlines and body copy need to speak directly to your target audience, their experiences, and how working with you can help them improve their lives.

You can work with a professional copywriter or, if you’re my client, you’ll get a personalized Website Copywriting Workbook full of prompts and examples that’ll help you DIY!

SEO

SEO, or search engine optimization, helps potential clients find your website when they search for therapy services in your area. 

It’s especially important for therapists who see their clients face-to-face, but can work really well for online therapy as well. For example, if you specialize in eating disorders, you can target keywords like “therapist for eating disorders” or “eating disorders therapist.”

You’ll need to include your target keywords in your website copy, but I also recommend my clients start a blog to regularly share valuable, SEO-friendly content and build up their rankings on Google. 

Best Therapist Websites Examples

The Vibrant Tapestry

Renee, the Founder of The Vibrant Tapestry, is an online therapist for aging adults. Based in Washington state, she’s on a mission to honor the unique stories, perspectives, and complexities of aging adults and support them to grow in their current challenges.

I built Renee’s website on Showit, and our goal was to make it feel warm and accepting while helping potential clients learn essential information before booking a consultation call. 

The site visitors can easily read more about Renee’s story and why she decided to work with aging adults, check how much her therapy services cost, and even access some of her favorite resources!

The Relatable Therapist

Saysan is The Relatable Therapist – she creates a down-to-earth, informal, and even fun environment for her clients to explore and develop through challenging life transitions. She wanted her counseling website to communicate that there’s no stuffiness in her approach to therapy, so that’s exactly what I did!

I designed Saysan’s brand identity to be colorful, bold, playful, and unexpected. Then, I customized a Showit template for her, turning it into a clear and compelling website that mirrors her cool and modern personality. This is hands down one of my favorite great therapist website examples on this list!

Website template customization is a great option for therapists who are on a budget but still want to grow their own practice with a strategic and purposeful website! 

Learn more about my Showit website template customization services.

Dahlia Counseling

Paige, the therapist behind Dahlia Counseling, works with women in Washington state and helps them show up for themselves with compassion, self-acceptance, and authenticity. 

She has a special focus on body image issues, relationships, divorce, and other specific areas, and she wanted them to be clearly listed on her website.

I refreshed Paige’s therapist branding and then built her website on Showit to convey a warm, feminine, mature, and funky look that connects with the goals and preferences of her ideal clients. 

Dahlia Consulting offers different therapy services, including individual therapy, couples therapy, and groups, and one of our main goals was to provide clear and engaging information on each of the services pages.

The Queer Corner

Lou is an online therapist serving Queer young adults across the state of Washington. Their mission is to help clients make progress toward their personal goals with thoughtful, compassionate therapy approaches and practical steps.

I built The Queer Corner‘s brand identity to be warm and inclusive while also incorporating a color palette inspired by the pride flag and lots of nature-focused imagery. I also customized a Showit template to build Lou a clean and engaging website that builds trust with their visitors.

Sequoia Therapy Group

Sequoia Therapy Group serves a wide range of individuals, couples, and families in Columbus, Ohio, ranging from mothers experiencing perinatal challenges to first responders dealing with the difficulties that their jobs present. 

I created their new brand and Showit website to reflect their emphasis on these client groups, as well as a focus on cultivating a warm, earthy, and welcoming online atmosphere. 

Their brand is deeply rooted in the symbolism of the strength and resilience of the Sequoia tree, and their website features a renewed focus on SEO and a HIPAA-compliant contact form using Google Workspace.

How to Create a Great Therapist Website

Make It Clear Who You Work With

Your website should clearly communicate who your ideal clients are. Being specific about who you help makes potential clients feel more confident that you understand their unique challenges and desires. 

They automatically start to trust you more, and you start to naturally attract clients who are the right fit and repel those who aren’t.

So, instead of trying to help everyone, focus on describing the specific groups you serve best – couples facing communication issues, professionals dealing with burnout, teenagers struggling with anxiety, whatever identifiers you use to describe the group of people you work with. Make sure to include this information in the important sections of your website, such as the opening section of your home page.

Tell Your Story

Your audience wants to know who you are behind the credentials. Share what drew you to become a therapist, your approach to therapy, and elements of your personality that make you uniquely suited to help your clients.

Your education and certifications, of course, matter, but your potential clients also want to understand your values and what it might feel like to work with you. This human connection often makes the difference in whether someone reaches out to you or someone else. 

Your About page is a great place to include this more personal website content, but make sure to include relevant bits & pieces throughout your website!

Optimize for Mobile

More than half of website visitors view sites on their phones – research shows that over 54% of all website traffic is generated from mobile phones! 

This means that all of your web pages should work properly on mobile screens. Make sure that that text is easy to read, the Call to Action buttons are large enough to tap, and forms are simple to fill out on smaller screens.

Mobile optimization is one of the reasons why I love Showit so much! You can build a separate version of your website on mobile so that it looks as good – if not better! – as it does on desktop.

Make Sure Your Contact Page Is HIPAA-Compliant

HIPAA (Health Insurance Portability and Accountability Act) protects patient health information. Your therapist website is likely going to have a contact page, and the form that your website visitors use to contact you needs to be compliant with HIPAA. 

Learn more about building a HIPAA-compliant website.

Disclose Your Pricing

My clients often ask me if they should include their pricing on their website. My answer is almost always YES! 

Being upfront about your session fees and payment processes helps potential clients make informed decisions and shows that you value transparency.

Many people feel anxious about therapy costs, so providing this information helps them feel more comfortable reaching out. Consider including the following information on your service pages and in the FAQs:

• Cost per session
• Session length
• Payment methods you accept
• Cancellation policies
• Insurance information (which providers you work with)
• Out-of-network benefits process
• Sliding scale availability if you offer it

Here’s an example of an FAQ page I built for my client The Vibrant Tapestry.

FAQs

How do I find my niche as a therapist?

Niching down as a therapist can feel hard and even limiting, but it’s truly the best way to position yourself in front of your target audience. Start with examining your professional experience, personal interests, and the types of clients you most enjoy working with. Your niche could be based on demographics (like working with college students or empty nesters), specific challenges (such as grief counseling or eating disorders), or particular life transitions (career changes, new parenthood, or divorce recovery).

How can I promote myself as a therapist?

Many therapists find success promoting their private practice on social media such as Instagram. I also often encourage my clients to start a blog to improve their SEO and start getting more clients from Google searches. Once you have a relatively established audience, email marketing can also be a valuable tool. Networking with other professionals in your niche and local communities can also be a great way to get referrals.

What is the best social media platform for therapists?

Instagram gives you an effective – and fun! – way to connect with potential clients and share your expertise. You can share content that gives your audience glimpses of your professional personality, helping people feel more comfortable with you before reaching out. I like Instagram because it allows you to both build a professional presence and create a personal connection with your community.

Get an Earthy and Sophisticated Therapist Website

When you create a thoughtful, professional online presence that truly reflects your private practice, you make it easier for people to reach out to you and improve their lives. If you’re ready to stand out as a therapist, learn more about my design services or see more examples of my work in my Portfolio!