Leave a lasting impression with a therapist brand and Showit website that authentically attracts perfect-fit, private-pay clients. I offer comprehensive brand and Showit website design services with HIPAA-compliant contact forms and on-page SEO optimization.
Psychology Today listings and referrals have built your steady practice, but your own therapist website gives you the independence to start welcoming the private-pay clients who are searching specifically for what you offer.
Web design influences 94% of all first impressions, and an impersonal website can actively work against you. This is why I dig deep into the heart & purpose of your private practice to craft a great therapist website that forges meaningful connections and inspires trust.
Your potential clients are often making vulnerable decisions about their mental health when they land on your website. They're looking for reassurance that you understand their struggles and have the expertise to help them heal.
Strategic therapist website design and branding...
Positions you as the expert in your specialty.
Instead of being one of dozens of therapists on a directory, you showcase your specific training and unique approach to therapy.
Brings clients directly to your website.
With proper on-page SEO in place, people searching for specific help can find you without third-party referral sites.
Turns more referrals into clients.
When colleagues send potential clients your way, a professional website validates their recommendation and answers questions.
Attracts ideal clients who value your work.
Your authentic messaging helps filter for private-pay clients who are a good fit for your specific therapy services.
Builds your practice on your terms.
Reduce dependence on external digital platforms that can change algorithms or raise fees without notice.
I create beautiful & sophisticated therapist websites and brands that meaningfully communicate your unique approach, implement HIPAA-compliant contact forms, and optimize for search engines using basic on-page SEO so you can grow your therapy practice and help more people heal.
"My friends tend to be therapists who don't have training in design, website development, and related software, or branding, and you understand and helped ME understand all these things. For those of us therapists who want a fantastic website and to expand our business but don't know what's necessary for that, Rose will get it done!"
Dr. Isabelle Morley
What's Included at a glance:
This branding and Showit website design package for therapists includes custom branding, Showit website design, on-page SEO optimization, and HIPAA-compliant contact form design.
Investment for a 5-page website starts at:
$3,850
The Package Details: A Closer Look
Every website package includes purposeful therapist branding for your private practice. You'll be able to use these design elements in all of your marketing materials, from social media to printed business cards, to create a cohesive experience that builds recognition and emotional connection with your target audience.
Your new website will thoughtfully guide potential clients through the entire process of working with you, from the questions they might have about the therapy process to scheduling their first appointment.
This package includes 5 website pages and can be further customized depending on your vision and goals. I also offer add-on options, including additional pages for FAQs, resources, or different specializations and targeted service pages for distinct target audiences.
Every website package includes on-page SEO setup to help clients find you when searching for therapy services. I'll research the relevant keywords and strategically place them where they matter most throughout your site.
*If you're looking for advanced SEO services, I don't offer them, but I can connect you with trusted service providers who do.
You're legally required to protect your clients' sensitive information. Many elements contribute to a fully HIPAA-compliant website, but I can create and integrate HIPAA-compliant contact forms using Google Workspace that match your branding and other visual aspects.
*For this method to work correctly, you must subscribe to Google Workspace and accept Google's Business Associate Agreement (BAA).
All About Showit
I design exclusively on Showit, the best website builder for therapists who want a website that feels personal and distinctive. It gives you complete creative freedom to craft an intuitive, clutter-free website that's easy to update in the future (even if you consider yourself "tech-challenged"!).
Showit is also one of the best platforms for SEO, whether you're targeting local clients in your city or state or offering online therapy. The platform integrates with WordPress blogging, which I recommend to my clients as another way to demonstrate your expertise and improve your search rankings!
Already have a website on another platform and want to move to Showit? I'll work with the Showit support staff to handle the migration from Squarespace, Wix, WordPress, TherapySites, or another platform to Showit.
Curated Client Stories
Speech Therapist
BRAND & WEB DESIGN
Therapist
BRAND & WEB DESIGN
Holistic Therapist & Nutritionist
Therapist
BRAND & WEB DESIGN
"Our favorite part was Rose's professionalism and attention to detail. You listened to all of our feedback and vision, and created something that had symbolism in each element of our website and brand."
Victoria & Christina, Community Connections Therapy
STEP no. 1:
After submitting your inquiry, we'll hop on a Zoom call to explore your practice goals and therapy approach. I'll learn about your specialty areas, ideal clients, and the feeling you want potential clients to experience when they visit your website. This conversation helps us determine if we're a great fit for working together. Afterward, I'll send you a proposal, contract, and invoice to make things official.
STEP no. 2:
Once your project is confirmed, I'll send you a welcome guide with your custom timeline and preparatory work prior to our Brand/Website Strategy Workshop. During this focused session, we'll dive deep into your therapy approach, client needs, practice values, and the specific goals you have for your brand and website. I'll also provide you with a Website Copywriting Workbook to help you articulate your unique approach (or connect you with a trusted copywriter, if you prefer!).
STEP no. 3:
I'll research and create a mood board that captures the essence of your therapy practice. Once we agree on the direction, I'll design your logo, logo variations, and supporting brand elements that resonate with your therapeutic approach. Your completed brand package includes all digital files organized in a shared Google Drive folder, along with your business card design and comprehensive brand guidelines.
STEP no. 4:
After completing your brand elements and website content, I'll begin designing your home page first. You'll receive a link to review and provide feedback before I move on to designing the remaining pages. This collaborative approach ensures your therapy website reflects your practice philosophy and creates a seamless journey for potential clients. Your website will be optimized for both desktop and mobile!
STEP no. 5:
Before your website goes live, I'll handle all the technical aspects of installation in your Showit account. You'll receive custom Instagram graphics to share your launch and personalized video tutorials showing you exactly how to update content, add blog posts, or make changes to your site. When your polished, professional therapy website launches, you'll be fully equipped to maintain it with confidence and grow your own practice!
How to Tell If We're a Good Fit:
You're ready to move beyond Psychology Today and create an independent marketing presence that attracts your ideal clients
You specialize in specific therapeutic approaches and/or client populations, and want your website to speak to them
You're building a private-pay practice and need to communicate your value to your therapist website visitors
You're excited about using Showit as your website platform for its unmatched creative flexibility and ease of use
You want a designer who understands therapist-specific needs like HIPAA compliance and ethical marketing
You value on-page SEO and want SEO optimization to be a part of your therapist website design
You're looking for an organized and thoughtful collaborator to create a unique and refined brand strategy
You align with my earthy and sophisticated design style rather than something that feels clinical or overly corporate
I work with a diverse range of therapy professionals, including couples therapists, trauma specialists, speech therapists, and physical therapists, but they all value building an authentic online presence that resonates with the clients they're uniquely qualified to help.
I specialize in creating branding and websites that balance sophistication with genuine warmth, and I often describe my style as "earthy" or "artisanal."
I work with service providers and creatives, including mental health professionals and therapists. I'm a Showit Design Partner, which is a form of recognition from Showit that represents proven expertise and dedication to client success.
“Her attention to detail, creativity, and ability to bring everything together seamlessly made the process so easy and enjoyable. Rose was timely, responsive, and always open to feedback. I also appreciated how she balanced my ideas with her expertise to create something that not only looks stunning but also functions perfectly for my business."
Elizabeth, Sage & Bloom Wellness
About Therapist Website Design
If you want to reduce your dependence on Psychology Today listings and referrals alone, a professional counseling website is very important. It gives you control over your messaging, allows you to showcase your specific approach, and attracts more private-pay clients who connect with your unique style of therapy.
It's a combination of a few different things, such as professional branding that reflects your therapeutic approach and personality, clear messaging that speaks directly to your target audience, intuitive navigation, transparent information about your services and fees, and beautiful design that creates an emotional connection.
In my experience, it's Showit. It has unmatched creative freedom to design a website that represents your practice, strong SEO capabilities, blog integration through WordPress, and a user-friendly interface. I exclusively use Showit in my design studio and can help you migrate your existing website from Squarespace, Wix, WordPress, or another platform.
I specialize in rebrands and custom website designs, so I can craft new branding and redesign your website on Showit, keeping the content and structure that are working well and improving the places that need to be better. It’s more sophisticated and strategic than just an update to the current website. I only work in Showit, so if your website is currently on another platform, I’ll help you migrate it over as well!
Yes, as long as your existing branding is professionally designed and provides a solid foundation for your website. However, my availability is limited for this type of service. I don’t do these projects often, and typically prioritize brand & web design together.
Get in touch so we can discuss your current brand assets and determine if they'll translate effectively to a therapy website or if they need some refinement!
Many different aspects go into full HIPAA compliance (and you should consult with your attorney about specific requirements for your practice), but I can create secure, HIPAA-compliant contact forms that protect your client information.
Yes, every website package includes on-page SEO setup with keyword research, title tags, meta descriptions, and image optimization. For more advanced needs like ongoing content creation or competitive keyword strategies, I can connect you with an SEO specialist.
I don't provide copywriting services, but I will share a Website Copywriting Workbook with customized prompts to help you articulate your approach and write your website in a way that makes the most sense for your goals and industry. If you don't want to do it yourself, I can also connect you with a trusted copywriter!
Yes, I can customize a Showit website template for you! This is a great way to launch a professional website with a smaller investment. Here's an example of a therapist website design using a customized template!
The typical timeline for a complete therapist website design + branding project is about 10-12 weeks from our initial workshop to launch day. This timeline includes the brand strategy workshop, branding, website design, revisions, and launch. Keep in mind that I do tend to book 1-3 months out, depending on the time of year.
Yes, you can spread the cost of your website project over 3 or 6 months with a payment plan.