Therapist Website Design and Branding
Leave a lasting impression with a therapist brand and Showit website that authentically attracts perfect-fit, private-pay clients. I offer comprehensive brand and Showit website design services with HIPAA-compliant contact forms and on-page SEO optimization.
Grow Your Private Practice and Impact
Psychology Today listings and referrals have built your steady practice, but your own therapist website gives you the independence to start welcoming the private-pay clients who are searching specifically for what you offer.
Web design influences 94% of all first impressions, and an impersonal website can actively work against you. This is why I dig deep into the heart & purpose of your private practice to craft a great therapist website that forges meaningful connections and inspires trust.
Branding and Website Design for Therapists:
Reflect your unique expertise and attract clients
Your potential clients are often making vulnerable decisions about their mental health when they land on your website. They're looking for reassurance that you understand their struggles and have the expertise to help them heal.
Strategic therapist website design and branding...
Positions you as the expert in your specialty.
Instead of being one of dozens of therapists on a directory, you showcase your specific training and unique approach to therapy.
Brings clients directly to your website.
With proper on-page SEO in place, people searching for specific help can find you without third-party referral sites.
Turns more referrals into clients.
When colleagues send potential clients your way, a professional website validates their recommendation and answers questions.
Attracts ideal clients who value your work.
Your authentic messaging helps filter for private-pay clients who are a good fit for your specific therapy services.
Builds your practice on your terms.
Reduce dependence on external digital platforms that can change algorithms or raise fees without notice.
I create beautiful & sophisticated therapist websites and brands that meaningfully communicate your unique approach, implement HIPAA-compliant contact forms, and optimize for search engines using basic on-page SEO so you can grow your therapy practice and help more people heal.
"A lot of people promise an in-depth process and a great result, but I've seen Rose actually deliver those things."
"My friends tend to be therapists who don't have training in design, website development, and related software, or branding, and you understand and helped ME understand all these things. For those of us therapists who want a fantastic website and to expand our business but don't know what's necessary for that, Rose will get it done!"
Dr. Isabelle Morley
Therapist Website Design and Branding Services:
Branding and Showit Website Design
What's Included at a glance:
This branding and Showit website design package for therapists includes custom branding, Showit website design, on-page SEO optimization, and HIPAA-compliant contact form design.
Investment for a 5-page website starts at:
$3,850
The Package Details: A Closer Look
Therapist Branding
Every website package includes purposeful therapist branding for your private practice. You'll be able to use these design elements in all of your marketing materials, from social media to printed business cards, to create a cohesive experience that builds recognition and emotional connection with your target audience.
This typically includes:
Mood Board to Establish Creative Direction
Primary and Secondary Logos
Submark and Favicon
Color Palette
Brand-Specific Font Selection
2-3 High-Resolution Patterns, Illustrated Elements, or Textures
Business Card Design
Brand Launch Graphics
Brand Guidelines
- Brand Strategy Workshop (60-90 minute call)
- Mood Board to Establish Creative Direction
- Primary and Secondary Logos
- Submark and Favicon
- Color Palette
- Brand-Specific Font Selections
- 2-3 High-Resolution Patterns, Illustrated Elements, or Textures
- Business Card Design
- Brand Launch Graphics
- Brand Guidelines
Therapist Website Design
Your new website will thoughtfully guide potential clients through the entire process of working with you, from the questions they might have about the therapy process to scheduling their first appointment.
This typically includes:
Services Page(s)
About Page
Contact Page
Blog Setup
Legal and Custom 404 Pages
Mobile Optimization
Showit Tutorial Videos
Custom Domain Connection
Launch Graphics
- Home Page
- Services Page(s)
- About Page
- Contact Page
- Blog Setup
- Legal and Custom 404 Pages
- Mobile Optimization
- Showit Tutorial Videos
- Custom Domain Connection
- Launch Graphics
This package includes 5 website pages and can be further customized depending on your vision and goals. I also offer add-on options, including additional pages for FAQs, resources, or different specializations and targeted service pages for distinct target audiences.
SEO for Therapists
Every website package includes on-page SEO setup to help clients find you when searching for therapy services. I'll research the relevant keywords and strategically place them where they matter most throughout your site.
This typically includes*:
Title Tags
Heading Tags
Meta Descriptions
Alt Text for Images
Heading Tags
Ordering Elements
- Preliminary Keyword Research
- Title Tags
- Heading Tags
- Meta Descriptions
- Alt Text for Images
- Heading Tags
- Ordering Elements
*If you're looking for advanced SEO services, I don't offer them, but I can connect you with trusted service providers who do.
HIPAA-Compliant Contact Forms
You're legally required to protect your clients' sensitive information. Many elements contribute to a fully HIPAA-compliant website, but I can create and integrate HIPAA-compliant contact forms using Google Workspace that match your branding and other visual aspects.
This typically includes:
Custom coding to embed your form onto your Contact page
Custom coding to create a customized notification email straight to your inbox
Creation of a Thank You page that your clients will see directly after inquiring
Troubleshooting and testing
- Creation of Google Form within your Google Workspace account*
- Custom coding to embed your form onto your Contact page
- Custom coding to create a customized notification email straight to your inbox
- Creation of a Thank You page that your clients will see directly after inquiring
- Troubleshooting and testing
*For this method to work correctly, you must subscribe to Google Workspace and accept Google's Business Associate Agreement (BAA).
The Best Therapy Website Builder
My Thoughts:
All About Showit
I design exclusively on Showit, the best website builder for therapists who want a website that feels personal and distinctive. It gives you complete creative freedom to craft an intuitive, clutter-free website that's easy to update in the future (even if you consider yourself "tech-challenged"!).
Showit is also one of the best platforms for SEO, whether you're targeting local clients in your city or state or offering online therapy. The platform integrates with WordPress blogging, which I recommend to my clients as another way to demonstrate your expertise and improve your search rankings!
Already have a website on another platform and want to move to Showit? I'll work with the Showit support staff to handle the migration from Squarespace, Wix, WordPress, TherapySites, or another platform to Showit.
Therapist Website & Branding Examples:
Curated Client Stories
Community Connections Therapy
Speech Therapist
BRAND & WEB DESIGN
Jodi Berman, PhD
Therapist
BRAND & WEB DESIGN
Sage & Bloom Wellness
Holistic Therapist & Nutritionist
BRAND & WEB DESIGN
The Vibrant Tapestry
Therapist
BRAND & WEB DESIGN
"Not only are Rose's designs impeccable, but her communication, structure, and collaboration are top notch!"
"Our favorite part was Rose's professionalism and attention to detail. You listened to all of our feedback and vision, and created something that had symbolism in each element of our website and brand."
Victoria & Christina, Community Connections Therapy
The Therapist Creative Website Design & Branding Process
STEP no. 1:
Consultation Call
After submitting your inquiry, we'll hop on a Zoom call to explore your practice goals and therapy approach. I'll learn about your specialty areas, ideal clients, and the feeling you want potential clients to experience when they visit your website. This conversation helps us determine if we're a great fit for working together. Afterward, I'll send you a proposal, contract, and invoice to make things official.
STEP no. 2:
Brand Strategy Workshop
Once your project is confirmed, I'll send you a welcome guide with your custom timeline and preparatory work prior to our Brand/Website Strategy Workshop. During this focused session, we'll dive deep into your therapy approach, client needs, practice values, and the specific goals you have for your brand and website. I'll also provide you with a Website Copywriting Workbook to help you articulate your unique approach (or connect you with a trusted copywriter, if you prefer!).
STEP no. 3:
Creative Direction and Design
I'll research and create a mood board that captures the essence of your therapy practice. Once we agree on the direction, I'll design your logo, logo variations, and supporting brand elements that resonate with your therapeutic approach. Your completed brand package includes all digital files organized in a shared Google Drive folder, along with your business card design and comprehensive brand guidelines.
STEP no. 4:
Showit Website Design
After completing your brand elements and website content, I'll begin designing your home page first. You'll receive a link to review and provide feedback before I move on to designing the remaining pages. This collaborative approach ensures your therapy website reflects your practice philosophy and creates a seamless journey for potential clients. Your website will be optimized for both desktop and mobile!
STEP no. 5:
Launch & Celebrate!
Before your website goes live, I'll handle all the technical aspects of installation in your Showit account. You'll receive custom Instagram graphics to share your launch and personalized video tutorials showing you exactly how to update content, add blog posts, or make changes to your site. When your polished, professional therapy website launches, you'll be fully equipped to maintain it with confidence and grow your own practice!
Is This the Best Therapist Website Design Service for you?
How to Tell If We're a Good Fit:
My design services aren't right for every therapist or private practice. Inquire if:
You're ready to move beyond Psychology Today and create an independent marketing presence that attracts your ideal clients
You specialize in specific therapeutic approaches and/or client populations, and want your website to speak to them
You're building a private-pay practice and need to communicate your value to your therapist website visitors
You're excited about using Showit as your website platform for its unmatched creative flexibility and ease of use
You want a designer who understands therapist-specific needs like HIPAA compliance and ethical marketing
You value on-page SEO and want SEO optimization to be a part of your therapist website design
You're looking for an organized and thoughtful collaborator to create a unique and refined brand strategy
You align with my earthy and sophisticated design style rather than something that feels clinical or overly corporate
I work with a diverse range of therapy professionals, including couples therapists, trauma specialists, speech therapists, and physical therapists, but they all value building an authentic online presence that resonates with the clients they're uniquely qualified to help.
Meet your Brand & Web Designer
Rose Benedict, Showit Designer for Therapists
I specialize in creating branding and websites that balance sophistication with genuine warmth, and I often describe my style as "earthy" or "artisanal."
I work with service providers and creatives, including mental health professionals and therapists. I'm a Showit Design Partner, which is a form of recognition from Showit that represents proven expertise and dedication to client success.
"She listened carefully to my needs and vision, translating them into a beautifully designed website that truly reflects my brand."
“Her attention to detail, creativity, and ability to bring everything together seamlessly made the process so easy and enjoyable. Rose was timely, responsive, and always open to feedback. I also appreciated how she balanced my ideas with her expertise to create something that not only looks stunning but also functions perfectly for my business."
Elizabeth, Sage & Bloom Wellness
Frequently Asked Questions:
About Therapist Website Design
Should therapists have a website?
If you want to reduce your dependence on Psychology Today listings and referrals alone, a professional counseling website is very important. It gives you control over your messaging, allows you to showcase your specific approach, and attracts more private-pay clients who connect with your unique style of therapy.
What makes a good therapist website?
It's a combination of a few different things, such as professional branding that reflects your therapeutic approach and personality, clear messaging that speaks directly to your target audience, intuitive navigation, transparent information about your services and fees, and beautiful design that creates an emotional connection.
What is the best website builder for a therapist?
In my experience, it's Showit. It has unmatched creative freedom to design a website that represents your practice, strong SEO capabilities, blog integration through WordPress, and a user-friendly interface. I exclusively use Showit in my design studio and can help you migrate your existing website from Squarespace, Wix, WordPress, or another platform.
I already have a website, but it's outdated. Can you update it?
I specialize in rebrands and custom website designs, so I can craft new branding and redesign your website on Showit, keeping the content and structure that are working well and improving the places that need to be better. It’s more sophisticated and strategic than just an update to the current website. I only work in Showit, so if your website is currently on another platform, I’ll help you migrate it over as well!
I already have therapist branding. Can you do just website design?
Yes, as long as your existing branding is professionally designed and provides a solid foundation for your website. However, my availability is limited for this type of service. I don’t do these projects often, and typically prioritize brand & web design together.
Get in touch so we can discuss your current brand assets and determine if they'll translate effectively to a therapy website or if they need some refinement!
Is my private practice website going to be HIPAA-compliant?
Many different aspects go into full HIPAA compliance (and you should consult with your attorney about specific requirements for your practice), but I can create secure, HIPAA-compliant contact forms that protect your client information.
Can you help with SEO?
Yes, every website package includes on-page SEO setup with keyword research, title tags, meta descriptions, and image optimization. For more advanced needs like ongoing content creation or competitive keyword strategies, I can connect you with an SEO specialist.
Will you write my therapist website, too?
I don't provide copywriting services, but I will share a Website Copywriting Workbook with customized prompts to help you articulate your approach and write your website in a way that makes the most sense for your goals and industry. If you don't want to do it yourself, I can also connect you with a trusted copywriter!
I'm not ready for custom website design services. Can you customize a Showit template?
Yes, I can customize a Showit website template for you! This is a great way to launch a professional website with a smaller investment. Here's an example of a therapist website design using a customized template!
How long will the therapy website design take?
The typical timeline for a complete therapist website design + branding project is about 10-12 weeks from our initial workshop to launch day. This timeline includes the brand strategy workshop, branding, website design, revisions, and launch. Keep in mind that I do tend to book 1-3 months out, depending on the time of year.
Do you offer payment plans for therapist websites?
Yes, you can spread the cost of your website project over 3 or 6 months with a payment plan.
