Strategic & Purposeful

Branding and Showit Web Design

that engages and transforms

Intentional design tells a visual story that connects your authentic heart and message with your ideal clients.

MY APPROACH:

I believe in collaborating with creative and authentic small business owners who are looking to elevate and transform their brand and website. I specialize in sophisticated design, rooted in brand strategy, that connects the sincerity and dedication behind your brand with the desires and expectations of your ideal clients. My mission is to make your brand personal, distinctive and memorable in the minds of those who experience it.

THE TRANSFORMATION:

When we work together, you can look forward to seeing these outcomes:

More time to devote to the areas of your business that light you up

Confidence that your brand and website deeply connect with your clients

An organized, personal process that turns confusion into clarity

Positioning as the go-to expert who charges expert-level rates

Brand and Showit Web Design

OFFERINGS:

Brand Identity Design

INCLUDES:

Research & Strategy
Brand Strategy Workshop
Mood Board to Establish Direction
Primary and Secondary Logos
Submark and Favicon
Color Palette
Brand-Specific Font Selections
2-3 High-Res Patterns, Illustrated Elements, or Textures
Business Card Design for Business Owner
Brand Launch Graphics
Brand Guidelines

  • Research & Strategy
  • Brand Strategy Workshop
  • Mood Board to Establish Creative Direction
  • Primary and Secondary Logos
  • Submark and Favicon
  • Color Palette
  • Brand-Specific Font Selections
  • 2-3 High-Res Patterns, Illustrated Elements, or Textures
  • Business Card Design for Business Owner
  • Brand Launch Graphics
  • Brand Guidelines

3-month or 4-month payment plans are available

Starting at: $1,600
Typical Timeline: 5-7 Weeks

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Brand and Showit Website Design

INCLUDES:

Everything in the Brand Identity Design Package
Research and Website Strategy
Website Sitemap
Website Copywriting Workbook
Custom 5-Page Showit Website
Custom Domain Connection
Legal and Custom 404 Pages
Mobile/Responsive Design
Website Launch Graphics
SEO-Focused Page and Photo Descriptions
Showit Video Tutorials
Two Weeks of Support after Website Launch

  • Everything in the Brand Identity Design Package
  • Research and Website Strategy
  • Website Sitemap
  • Website Copywriting Workbook
  • Custom 5-Page Showit Website
  • Custom Domain Connection
  • Legal and Custom 404 Pages
  • Mobile/Responsive Design
  • Website Launch Graphics
  • SEO-Focused Page and Photo Descriptions
  • Showit Video Tutorials
  • Two Weeks of Support after Website Launch

3 or 6-month payment plans are available

Add-Ons Include: Additional Website Pages, Shopify Starter or WooCommerce Integration

Investment Starts at: $3,600
TYPICAL TIMELINE: 10-12 Weeks

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Brand and Web Design Add-Ons

OFFERINGS:

Design Days/Design Half-Days
Welcome Guides
Pricing Guides
Showit Website Template Customization
Website Updates
Additional Business Cards
Packaging, Tags, And Labels
Marketing Collateral Design
  • Design Days/Design Half-Days
  • Welcome Guides
  • Pricing Guides
  • Showit Website Template Customization
  • Website Updates
  • Additional Business Cards
  • Packaging, Tags, And Labels
  • Marketing Collateral Design

Payment plans are available

INVESTMENT: CUSTOM QUOTE
(Typically ranging from $500-$1,900)

TIMELINE: CUSTOM TIMELINE

INQUIRE

STEP no. 1:

Consultation Call

After submitting your inquiry, we’ll hop on a Zoom call to get to know each other a little bit and figure out if we’ll be a great fit. I’ll talk with you about my design offerings and answer your questions about deliverables, the timeline, or the process. After that, I’ll send you a proposal, contract, and invoice, and we’ll make things official! 

step no. 1

STEP no. 2:

Brand Strategy Workshop 

After securing your spot on the books, I’ll send you a welcome guide with your custom project timeline and instructions for pre-work prior to our Brand Strategy Workshop. Then, in our Brand Strategy Workshop, I will immerse myself in the details of your brand, audience, values, personality, aesthetic, and goals, which will all inform the design process. After this point, I will also deliver the website copywriting workbook if you have signed up for the website portion of the project.

STEP NO. 2

STEP no. 3:

Creative Direction and  Design 

I will research, ideate, and curate one mood board that establishes the creative direction for your brand. We’ll narrow down from there, and once the creative direction is set, I will design your logo, logo variations, and other brand elements. Once the project is picture-perfect, I will deliver all final brand and logo files in a shared Google Drive folder along with your completed business card and brand guidelines.

STEP NO. 3

STEP no. 4:

Showit Website Design

After your website images and website copywriting workbook are completed, I will begin with the home page design. I will send you a link to review and provide feedback, and after that, I will repeat the same process with the rest of the website pages. This smooth and efficient review process will ensure that your refinements are completed and everything is looking perfect prior to the website launch.

STEP NO. 4

STEP no. 5:

Launch & Celebrate!

Just prior to your website launch, I will install your completed website design in your Showit account, and share best practices for your launch as well as Showit video tutorials and custom launch graphics for social media. When you’re equipped with all of these materials during your website launch, you will be ready to make the most of your new website moving forward.

STEP NO. 5
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KIND WORDS

"It really was worth the cost and you provided so much value throughout the entire process!"

It's a worthy investment. I'll admit that at first I was a bit nervous solely because of my budget, it can be worrisome investing in your business when you're only 2-3 years in (especially as tax season approaches, haha) But boy oh boy am I glad I did. It really was worth the cost and you provided so much value throughout the entire process. I'm sure that the ease of use and the professional look of the website will pay for itself in no time at all. Plus it's really worth investing in someone who really seems to care about seeing you succeed. So thank you for that.

Devin, Devin Tormey Art

"The final product will be 1000% better than anything you can create on your own! Everything came together so well and I couldn't be happier!"

Rose was so thorough in the information she collected from me and the questions she asked me in order to build the website. It was great working with someone who was so excited to help my business grow! I can tell she really cares about her clients and takes pride in her work. It's absolutely worth investing in someone who is so knowledgeable in all aspects of branding and web design, and the final product will be 1000% better than anything you can create on your own! Everything came together so well and I couldn't be happier!

Rachel, Rachel Vaught Art

"I absolutely love what she came up with for my brand - it feels exactly how I wanted it to feel and I’m so grateful. "

Rose was truly a collaborator on my vision and was so available for questions and tweaks and to talk through details. She was also extremely organized and gave clear expectations on due dates and delivery for both her and me. I absolutely love what she came up with for my brand - it feels exactly how I wanted it to feel and I’m so grateful. I will definitely continue working with her on future design projects.

NIKKI, COLUMBUS PERSONAL ASSISTANTS

"Seriously, I cannot thank you enough for such a beautiful experience."

Seriously, I cannot thank you enough for such a beautiful experience. You exceeded my expectations and gave me something even more amazing than I could have imagined. Thank you for your kindness and intentionality throughout this process. I really felt heard by you. This site truly embodies all the things I feel and I feel really represented in it. 

MERCEDES, OHANA HOMES

"Every expectation was met beyond what I envisioned!! The colors and style are exactly what I wanted and I couldn’t have asked for anything better."

From the original design I was shown, not much was changed! Everything was explained to me at a level I can understand since I am not so savvy with the technical side of things. All the video tutorials that were made to help out were spot on. But all in all, everything was an amazing experience!! I was very hesitant about starting a project like this. Rose was amazing to work with and keeps you informed EVERY step of the way. I feel like this brought my business to a whole new level. Rose makes sure to understand you and the meaning behind your business!

CAITLIN, SWEET SCALES PHOTOGRAPHY

"She’s so patient and truly invested in creating a brand that genuinely feels like you. I feel so proud of my branding and you will too!"

Rose exceeded my expectations! I knew I wanted my branding to speak for itself and Rose created something so special that I’m so proud to share with my clients, family, and friends! I often find myself just scrolling through the branding portfolio you created for me. It’s so good and so me and I love it! It felt truly collaborative and I loved that! Rose is so talented and so fun to work with. She’s so patient and truly invested in creating a brand that genuinely feels like you. I feel so proud of my branding and you will too!

Saysan, The Relatable Therapist

RECENT TRANSFORMATION:

Devin Tormey Art

Devin Tormey Art recently underwent the custom brand and web design process with Rose Benedict Design. After working together, Devin ultimately achieved an earthy yet sophisticated brand aesthetic that matches her elevated, high-end painting style and provides a cohesive experience for her clients throughout her new Showit website.

MORE PROJECTS

FREQUENTLY ASKED QUESTIONS

How many brand concepts do you provide?

How many brand concepts do you provide?

My design process begins with the creation of 1-2 mood boards to establish your brand’s creative direction. These mood board options are crucial to nailing the overall personality, typography, vibe, and general color palette of your brand.

After the creative direction is set, I will send you a brand identity design presentation that includes one fully developed brand identity design, complete with logos, logo variations, brand marks, a color palette, typography, and brand elements like backgrounds, patterns or textures. We’ll then refine from there until it’s absolutely perfect!

The reason for this approach (it’s called the One Concept Method) is that if the creative direction is established early, I can devote all of my creative brainpower to creating the most strategic, appealing, and effective brand identity in a decisive and detailed way, resulting in a complete brand identity that will strongly resonate with your audience. 

WHO DO YOU WORK WITH?

WHO DO YOU WORK WITH?

I love working with creative and authentic small business owners across the United States, in industries such as wedding photography, videography, live event painting, therapy, mental health, and other creative disciplines. My dream client list also includes interior designers, florists, craftspeople, event planners, and copywriters. 

WHAT IF I ONLY NEED WEB DESIGN?

WHAT IF I ONLY NEED WEB DESIGN?

I would be happy to assist with this request! I take on a limited number of web-only projects per year. The brand design must be in place already, and designed by a professional designer (logo and variations, color palette, typography), and the web design platform that I use is Showit. If this sounds like a good fit for you, please inquire here

HOW LONG WILL THE PROCESS TAKE?

HOW LONG WILL THE PROCESS TAKE?

The brand design process takes about 5-7 weeks. If you choose brand and web design together, the process takes about 10-12 weeks. However, this can only be an estimation, and the project timeline also depends on other factors like add-ons, timely responses and invoice payments.

WHAT HAPPENS IF THE PROJECT IS DELAYED?

WHAT HAPPENS IF THE PROJECT IS DELAYED?

To ensure a smooth and efficient experience that produces the best results, I provide a detailed project timeline at the start of every project, for both of us to follow, along with reminders along the way.

I understand that life happens, and you might need a pinch more time for the project pre-work, feedback, or materials. The first time this happens, you will receive a 5-day grace period. If the project materials or feedback have not been provided after 5 days, a 10% delay fee will be applied and the project will be moved to the back of the project queue. If this happens more than once, the project will be paused and a restart fee will be applied. These policies are in place to ensure that we are both committed to making the project a priority throughout its duration. 

DO YOU OFFER PAYMENT PLANS?

DO YOU OFFER PAYMENT PLANS?

Yes! Brand design projects may be split into three monthly payments, and brand/web design projects may be split into three or six monthly payments. The initial, non-refundable deposit will need to be made at the signing of the agreement. If you need payments to be broken up differently, please reach out to discuss a custom payment plan!

WHICH WEB DESIGN PLATFORM DO YOU USE?

WHICH WEB DESIGN PLATFORM DO YOU USE?

I design sophisticated, customized, and completely branded websites in Showit. This drag-and-drop platform is amazing for creative professionals who want a lot of creative freedom, SEO features, a Wordpress blog, and a website that feels truly bespoke. Showit allows for very unique, customized designs, since its interface is similar to graphic design platforms.

DO YOU OFFER COPYWRITING SERVICES?

DO YOU OFFER COPYWRITING SERVICES?

Unfortunately, I do not offer copywriting services, but if you are interested in hiring a professional copywriter, I’d be happy to provide a curated list to you.

If you prefer to write your own website copy, I always provide a customized website copywriting workbook for my clients to complete. In this workbook, I will provide writing prompts for each page and section of your website, and a guide for your website writing, so you won't be left guessing what to write or how. This is a proven and efficient method of gathering website content and I'm sure you will love it!

HOW DO I SOURCE PHOTOS FOR MY WEBSITE?

HOW DO I SOURCE PHOTOS FOR MY WEBSITE?

I would highly recommend retaining the services of a local brand photographer for your website photos. There is also the option of sourcing high-quality photos from Editorial Stock Images, Unsplash (free), Social Squares, Pexels (free), or Haute Stock. If needed, I can source stock photos for you for an additional cost, or you can source them yourself - it just depends on your preference. 

DO YOU OFFER SEO SERVICES?

DO YOU OFFER SEO SERVICES?

My web design packages always include basic SEO implementation like page titles and descriptions, photo descriptions, and keywords. Showit also provides SEO tools that you can take full advantage of and learn more about here. In addition, I would be happy to send you a short list of trusted SEO experts if this is something that you would like to invest in. 

ARE THERE ANY OTHER WEBSITE COSTS?

ARE THERE ANY OTHER WEBSITE COSTS?

Yes. In order to have a Showit site, you'll need to invest in a monthly or annual Showit plan. You will also need a domain (if you don't already have one). It’s also very wise to invest in purchasing a privacy policy and terms of use for your website footer. I’ll recommend an affordable option that includes both!

And depending on which fonts your brand uses, you may need to purchase a web license to use those specific fonts. This is approached on a case-by-case basis, and does not apply in the case of using Google Fonts.

WHICH FINAL FILE DELIVERABLES WILL I RECEIVE?

WHICH FINAL FILE DELIVERABLES WILL I RECEIVE?

I will deliver final files in a shared Google Drive folder that include all logo variations, submarks, and brand elements in every color combination and these file formats: .ai, .eps, .svg, .png, and .jpg. I will also provide launch graphics and a brand guidelines document containing the color codes and exact typography selections, so you will be fully equipped and ready to move forward for years to come.

DO YOU OFFER WEBSITE UPDATES?

DO YOU OFFER WEBSITE UPDATES?

I offer customized video tutorials and links to detailed resources to help you feel comfortable navigating Showit and your new website; I also provide a complimentary two-week period of technical support in which I can help with answering technical questions or giving technical advice right after your website launch.

By the time we finish working together, you will be fully equipped to maintain and update your website by yourself, but if you prefer that I complete the updates, I would be happy to create a custom quote for your desired website updates.

TAKE THE NEXT STEP:

LET'S WORK TOGETHER

Let’s discover and showcase the heart behind your business. It all starts with a complimentary consultation call.

INQUIRE