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Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]

This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list.