When Christine of Barefoot Royalty Photography reached out for a Showit website design for her photography business, she was initially interested in rebranding and moving her website away from Wix. She wanted to create a better user experience, as well as increase the sophistication of her branding, increase her pricing, improve her client guides, and align her brand more closely with the high-end clients she was looking to attract.
In our project, we did all of that and more! Here’s a more detailed look into the project, including its goals, process, visuals, and outcome.
Christine was in search of a Showit web designer for her photography business, and by working together, we developed these project goals:
Without developing project goals, it can sometimes be hard to know if a project has been successful. So this is a crucial step before the design phase even begins!
Like every brand and Showit website design project I work on for photographers (or any creative small business!), the process looks quite similar. It first involved a detailed questionnaire, and after that, Christine and I met for a Brand Strategy Workshop where we talked in a lot more detail about her goals, branding visuals, positioning, and ideal clients. This step can’t be skipped, because it’s the foundation for everything to follow!
After the Brand Strategy Workshop, I sent a creative direction and mood board for approval, and began the brand identity design. The brand identity design looks romantic and whimsical, and totally on-brand for serving her high-end clients!
Once the branding was completed, the Showit website design for her photographer website began! I worked with Christine to focus her website on a clean and smooth client experience, as well as focusing the website copy on information her potential clients are looking to find and read. After that, the website launched and the world could finally see!
View the website here: https://barefootroyaltyphotography.com/
If you’re in search of a Showit website designer for your photography business, and you’re looking to reach your ideal clients with your brand and website, go ahead and peruse the services and inquire with me so we can get started on a journey together!
Rose Benedict Design is a brand and Showit web designer based in Columbus, Ohio, devoted to crafting beautiful, strategic brands for creatives and service providers.
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Rose Benedict Design is a proud Showit Design Partner.