Wedding Photographer Website: Examples & Design Tips

A strong wedding photographer website helps you position yourself in front of your target audience and forge a deeper connection with them.

When it comes to web design, aesthetics are important – but they’re not everything. Many key pieces go into creating a website that truly moves your photography business forward, such as choosing the right website builder, building local SEO, and sculpting your unique personal brand.

I’m Rose – a brand & web designer for creatives and a Showit Design Partner. I often work with photographers and wedding professionals, and in this blog post, I’ll share actionable tips and some of the best wedding photographer websites in my portfolio for you to get inspired by! 📷

Why You Need a Wedding Photography Website

Until now, you may have been relying on social media like Instagram, vendor listings, or referrals to connect with potential clients. Or maybe you already have a wedding photographer website, but you’ve launched it a few years back and it doesn’t reflect your photography style and expertise anymore.

The truth is that many couples start their photographer search months before their wedding date, carefully researching options and comparing different styles.

A dedicated website positions you perfectly for these searching couples, but if yours is outdated or nonexistent? Well, then even referrals may try looking for other options because they simply don’t get the chance to experience your beautiful photography style and personal brand.

On the other hand, high-quality website design for photographers helps you with:

• Complete Creative Control: Unlike social media platforms or vendor directories, your website gives you full authority over how your work appears. You choose the layout, design, and flow that best represents your artistic vision and photography style.
• Portfolio Storytelling: You can create galleries with featured weddings so that your potential clients can envision their own celebration through your creative lens and unique perspective.
• Local SEO: Your wedding photographer website can strengthen your presence in local search results, helping couples find you when they search for “wedding photographers in [your area].”
• Trust and Credibility: Wedding photography is often a big investment for couples. Your website showcases your expertise and highlights your best work, which helps couples feel more confident when choosing you as their photographer.
• Streamlined Booking Experience: A well-crafted website simplifies the entire booking journey. Couples can browse your packages, check your availability, and connect with you directly when they’re ready to move forward – it’s much easier than sending endless DMs on Instagram!

Learn more about creative website design and how it can help you reach & book more wedding photography clients!

Wedding Photographer Website Examples

Barefoot Royalty Photography

Christine, the photographer behind Barefoot Royalty Photography, captures heirloom photos of the romantic and madly in love — either during a date night, anniversary, elopement, or intimate wedding. 

She booked a custom brand and Showit web design to convey a high-end, romantic, and coastal-inspired look that connects with her target audience.

First, I crafted Christine’s brand identity, visually expressing her brand adjectives, such as whimsical, sophisticated, and luxurious. Once she approved her logos, color palette, fonts, and other branding assets, I started designing her wedding photographer website to explain her services clearly and compellingly while telling her brand story. 

Christine & her audience LOVED the final result, and so did I!

BrookeLynn Photography

Brooke Lynn is a wedding photographer based in Elkton, Maryland. Her work centers around capturing and showcasing the genuine connection between two people — whether at their proposal, elopement, or wedding celebration.

She booked a custom brand and Showit web design package, and her goal was to create a natural and earthy yet refined and minimal aesthetic for her brand. ‘Earthy yet sophisticated’ is my signature design style, so I went on to create a website that’s deeply rooted in both aesthetics and strategy.

Learn more about me, my story, and my approach!

Sweet Scales Photography

A family and wedding photography studio based in Lima, Ohio, Sweet Scales Photography is run by Caitlin, who’s all about breezy, soft, and simple aesthetics. 

She booked a custom brand and Showit web design package, and we worked together to uncover a deeper meaning behind her brand and approach to capturing dream wedding moments.

Some of Caitlin’s brand adjectives are bohemian, nurturing, and simple, and her new website communicates her approachable and laid-back style as a wedding and family photographer that immediately makes her prospective clients feel at ease.

Robert Hinkle Photography

Robert Hinkle Photography specializes in wedding photography for couples in Columbus, Ohio. He didn’t book the full custom brand and Showit web design package, but I crafted his brand identity for him. He then used it to DIY his wedding photographer website with a template!

For Robert’s custom brand identity, I focused on warm neutrals and high-end touches that combine both classic and modern sensibilities. His visuals have a handcrafted feel to them but at the same time, they’re still contemporary.

Aspen Tree Films

Oleksii, the Founder of Aspen Tree Films, is a wedding videographer based in Washington D.C. He creates artfully crafted, cinematic wedding films for his clients that capture the joy, movement, and special details of each couple’s wedding day.

For Oleksii’s brand & Showit web design package, I focused on creating an elegant, minimal, and sophisticated feeling, along with a soft green color palette inspired by the natural environments in which Aspen Tree Films’ weddings are often filmed.

Want to see more examples of site design for wedding professionals? Here are Showit website designs for live wedding painters, or you can read more client stories on my Portfolio page!

How to Create a Successful Wedding Photographer Website

1. Choose the Right Website Builder

Few website designers talk about this, but your website builder shapes pretty much all major aspects of how your wedding photographer website looks. It’s important to choose a platform that is easy to use, with a lot of creative freedom, and not super painful later on when it comes to updating your galleries/portfolio. 

I always recommend Showit as the best website builder for photographers because it gives you truly UNMATCHED creative freedom. The platform’s design flexibility lets you create unique animations, interactive elements, and custom layouts that capture your style perfectly. At the same time, it’s drag-and-drop and super easy to make tweaks to later on.

Showit was actually initially created for photographers so they kill it when it comes to photographer websites! Just take a look at these 10 Showit website examples 😍

2. Build Your Personal Brand

Wedding photography clients choose their photographer based on both artistic style and personal connection. So, your brand and website need to reflect both elements authentically.

Start by identifying your unique photography approach – maybe you specialize in candid documentary-style shots, editorial fashion-inspired portraits, or luxurious fine art wedding photos. 

Figure out what type of clients you’ll be the perfect wedding photographer for, and make sure that your personal branding positions you as the no-brainer choice for that audience.

People want to see beautiful photos on your website – obviously! – but they also want to know what kind of vibe you’re known for. And if your vibe is earthy yet sophisticated, I’m your gal for all things brand & Showit website design! Learn more about my services.

3. Focus on Local SEO

93% of internet experiences start with a search engine. This means that it’s extremely likely that right about now, someone is typing “wedding photographer in [your area]” into Google.

And if your photography website isn’t optimized for local SEO, then it’s likely not going to show up on the first page of Google (pretty much the only page that people look at!).

In other words, local SEO determines whether couples find you or your competitors. There are several ways to optimize your wedding photographer website for SEO, including:

• Use Location Keywords in Your Website Copy: Incorporate your city and surrounding areas naturally into your page titles, headings, image alt text, and content.
• Create Location-Specific Content: Start a blog and Write detailed blog posts about local venues you’ve photographed, highlighting specific neighborhoods and sharing insider tips about weddings in your area.
• Build Local Backlinks: Collaborate with local wedding vendors and venues to create content together, encouraging them to link back to your website.
• Optimize Your Google Business Profile: Keep your business information up-to-date, collect and respond to reviews, and regularly post photos and updates to boost your local visibility.

One of the reasons I always recommend Showit to my wedding photographer clients is that it integrates with WordPress for blogging, which can give a nice boost to your SEO!

4. Show Your Pricing

Transparent pricing builds trust and pre-qualifies your inquiries. Many of my photography clients ask me if they should include their pricing on their website, and my answer is pretty much always yes!

You don’t need to list every package detail, especially if you have multiple options within the same package, but consider providing starting prices or investment ranges. This means that the people who inquire will already be familiar with your pricing and know what to expect. People who aren’t ready to invest won’t reach out!

You can also consider creating a dedicated pricing guide that outlines your photography approach, what sets you apart, and what couples can expect when working with you. You can share this with your clients after your initial sales call or once they book one with you.

5. Optimize for Mobile

It’s essential for your website to be functional and look good when potential clients are browsing it using their phones. Mobile optimization directly impacts your booking rates – 53% of mobile visitors abandon sites that take longer than 3 seconds to load, with a 2-second delay potentially increasing abandonment rates to 87%.

Some website builders create an automatic, default mobile view for your desktop site. These websites are often not fully functional and things like white space and CTA buttons can get skewed.

But on Showit, you can create a separate mobile version of your website. This means you can craft mobile-specific layouts that maintain your brand aesthetic and high-quality images while keeping the navigation easy and functional.

6. Ditch the DIY

DIY-ing your website saves you money, but you’ll spend a lot of time learning how to use your website builder, creating your website, and troubleshooting technical issues. Even working with a template can be difficult without professional help – not to mention, you’ll likely get pretty generic results.

If you’re ready to position yourself as the go-to expert who charges exert-level rates, your website needs to match that kind of presence. I can help! Learn more about my brand & Showit web design packages.

Wedding Photographer Website Templates: My Take

Pre-designed website templates are an affordable starting point for photographers who want to start building their brand online. These templates come with built-in layouts and functionality, and you can find some that were created specifically for photography businesses.

You can purchase a template and then customize it with your own fonts, colors, and images to align with your brand. That said, templates often result in websites that look cookie-cutter. Since the layouts are pre-designed, it’s much harder to come up with a unique visual experience and narrative that highlights your photographer’s style.

This is why I offer Showit template customization services! This can be a great alternative if you’re not ready to do a fully custom website design yet. 

Instead of starting from scratch, we’ll use a template as the foundation but make creative tweaks to make it fit your style & story. This way, you’ll get a professional, more unique website with a more accessible investment.

I customized a Showit template for one of my clients, The Relatable Therapist. Here’s how her website turned out!

FAQs

What Is the Best Website Builder for Photographers?

I always recommend Showit as the best website builder for photographers! It was actually first created as a website builder specifically for photographers. So, this platform understands the importance of freedom and design flexibility when you’re a creative. At the same time, Showit also has really strong technical capabilities. You can create a separate version of your website for mobile, and it integrates with SEO for blogging. This can help you grow on Google faster.

Can You Create My Branding Too?

Absolutely! I have a Brand Identity Design package that can be combined with my Showit Website Design package. It includes your primary & secondary logo, color palette, font selections, custom patterns/illustrated elements, and other visual identity assets. Learn more about it on my services page!

Do You Offer Payment Plans?

Yes! I understand that investing in professional design services is a big step for your business. So, I offer flexible payment plans that split your investment into manageable monthly installments. You can learn more about it on my services page.

Get an Earthy and Sophisticated Wedding Photographer Website

As a Showit Design Partner, I specialize in working with creatives, including wedding photographers, on brand identity and website design. If you’re ready to stand out with a distinctive online presence, learn more about my services or browse my Portfolio!