Live Wild Be Well

Functional Nutritionist / Website Design

Katie Braswell is a functional nutritionist who has spent over eight years supporting women through fertility, pregnancy, and postpartum. Her business had outgrown her old website, and it was time for the site to match who she is now. This project involved clarifying her offers and who each is for, and grouping them by life stage on the website so Katie's clients can shop by item or by life stage. The move from Squarespace to Showit (plus a WordPress blog) also involved detailed technical fixes to remedy years of blog posts that weren't getting indexed. The design carries that same attention to detail throughout the site, complete with custom animations, custom code for design elements, and custom-coded blog components that easily pull her freebies, handbooks, and courses right into the posts where relevant. The result is a more evolved, distinctive website that better positions her as an authority for her various tiers of offer types, and reflects the progress she has made in her business.