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If you’ve ever been mindlessly scrolling on Instagram (guilty), and happened upon another creative’s awesome new brand launch, and then paused…. wondering, “Should I be doing that??!” then this list is absolutely for you.  Witnessing someone else’s fancy new rebrand can sometimes trigger a sense of FOMO, or maybe even a twinge of imposter syndrome. […]

Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]