Branding

Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]

I promise it’s not as scary as you might think. Here’s an analogy:  You know you’re so much more than your best outfit, or your haircut, or your makeup, and you know that your best friend wouldn’t say that she likes you because of your looks. She might say that your looks can be an […]

I’ve been in the branding and graphic design world for over eight years now, and I’ve seen (and designed!) a lot of logos. One of the things that will help you improve your brand’s presence online is a strong understanding of whether your logo is professional or not. Your dream client is out there, and […]