Branding

If you’ve ever been mindlessly scrolling on Instagram (guilty), and happened upon another creative’s awesome new brand launch, and then paused…. wondering, “Should I be doing that??!” then this list is absolutely for you.  Witnessing someone else’s fancy new rebrand can sometimes trigger a sense of FOMO, or maybe even a twinge of imposter syndrome. […]

Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]

This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list. 

The world of branding can be confusing, especially if you’ve just started a small business. If you’re asking yourself, “Which type and how many logo variations does my brand need?”, this post will help to unpack a topic that can be somewhat confusing for small business owners. It’ll also help to explain why more than […]

Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]