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Branding

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My best branding & Website Design strategies, Tips, & Recommendations

The 12 Brand Archetypes (with Fonts to Match!) 

Branding

November 3, 2022

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Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]

Checklist: Where to Make Updates After a Rebrand

Branding

September 30, 2022

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This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list. 

business-owner-writing-checklist

4 Logo Variations That Your Brand Needs

Branding

April 26, 2022

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The world of branding can be confusing, especially if you’ve just started a small business. If you’re asking yourself, “Which type and how many logo variations does my brand need?”, this post will help to unpack a topic that can be somewhat confusing for small business owners. It’ll also help to explain why more than […]

Native landscaping company in cleveland ohio logo and branding

80 Adjectives for Sophisticated Brands

Branding

March 2, 2022

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Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]

image of sophisticated room with lots of wood

Why Your Brand Needs a Strategy

Branding

February 7, 2022

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I promise it’s not as scary as you might think. Here’s an analogy:  You know you’re so much more than your best outfit, or your haircut, or your makeup, and you know that your best friend wouldn’t say that she likes you because of your looks. She might say that your looks can be an […]

brand designer choosing between colors in a color palette

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