The Blog

After your gorgeous new branding is complete and your brand designer hands off your final logo files, you might be puzzled when you come across some unfamiliar file types. Let me be your guide! Below, I’ll share helpful information about each logo file type that I share with my brand design clients. These file types […]

If you’ve ever been mindlessly scrolling on Instagram (guilty), and happened upon another creative’s awesome new brand launch, and then paused…. wondering, “Should I be doing that??!” then this list is absolutely for you.  Witnessing someone else’s fancy new rebrand can sometimes trigger a sense of FOMO, or maybe even a twinge of imposter syndrome. […]

I recently worked with Saysan, the owner and founder of The Relatable Therapist, on a Showit website template customization project that was perfect for her needs. If you think you always need a custom-designed website to be successful, think again! Saysan’s Showit template customization project was perfect for her because she needed a cost-effective yet […]

We’ve all been there at one time or another – when the creative block hits and you find yourself endlessly scrolling, seemingly without a fresh idea in sight. For creative people, especially creative business owners, this feeling can be terrifying. It can start an even bigger spiral, with thoughts such as, “But I’m a creative […]

Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]