The Blog

I’ve talked to quite a few photographers, wedding vendors, and creative small business owners over the years, and one question that they often have is this: they’re wondering when to scrap the old website and build a brand new one. They’ve often been in business for a few years, and their old website served them […]

The world of branding can be confusing, especially if you’ve just started a small business. If you’re asking yourself, “Which type and how many logo variations does my brand need?”, this post will help to unpack a topic that can be somewhat confusing for small business owners. It’ll also help to explain why more than […]

Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]

In my last year of college, my professor asked each of us to raise our hands if we saw ourselves, one day, starting a business. My hand raised basically on its own, without full acknowledgment from my brain. I was surprised that I wanted to do that, even though at the time I was an […]

I promise it’s not as scary as you might think. Here’s an analogy:  You know you’re so much more than your best outfit, or your haircut, or your makeup, and you know that your best friend wouldn’t say that she likes you because of your looks. She might say that your looks can be an […]