The Blog

If you’ve ever been mindlessly scrolling on Instagram (guilty), and happened upon another creative’s awesome new brand launch, and then paused…. wondering, “Should I be doing that??!” then this list is absolutely for you.  Witnessing someone else’s fancy new rebrand can sometimes trigger a sense of FOMO, or maybe even a twinge of imposter syndrome. […]

I recently worked with Saysan, the owner and founder of The Relatable Therapist, on a Showit website template customization project that was perfect for her needs. If you think you always need a custom-designed website to be successful, think again! Saysan’s Showit template customization project was perfect for her because she needed a cost-effective yet […]

We’ve all been there at one time or another – when the creative block hits and you find yourself endlessly scrolling, seemingly without a fresh idea in sight. For creative people, especially creative business owners, this feeling can be terrifying. It can start an even bigger spiral, with thoughts such as, “But I’m a creative […]

Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]

This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list.