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We’ve all been there at one time or another – when the creative block hits and you find yourself endlessly scrolling, seemingly without a fresh idea in sight. For creative people, especially creative business owners, this feeling can be terrifying. It can start an even bigger spiral, with thoughts such as, “But I’m a creative […]

Carl Jung was the original creator of a set of 12 common personality archetypes. This lens through which we see personality traits and types is useful when considering your own branding. The brand archetypes below are derived from Jung’s original archetypes, and are meant to provide guidance for positioning your brand in relation to others […]