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Marketing for Introverts

Business

February 8, 2022

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In my last year of college, my professor asked each of us to raise our hands if we saw ourselves, one day, starting a business. My hand raised basically on its own, without full acknowledgment from my brain. I was surprised that I wanted to do that, even though at the time I was an […]

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Why Your Brand Needs a Strategy

Branding

February 7, 2022

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I promise it’s not as scary as you might think. Here’s an analogy:  You know you’re so much more than your best outfit, or your haircut, or your makeup, and you know that your best friend wouldn’t say that she likes you because of your looks. She might say that your looks can be an […]

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