The Blog

This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list. 

I’ve talked to quite a few photographers, wedding vendors, and creative small business owners over the years, and one question that they often have is this: they’re wondering when to scrap the old website and build a brand new one. They’ve often been in business for a few years, and their old website served them […]

The world of branding can be confusing, especially if you’ve just started a small business. If you’re asking yourself, “Which type and how many logo variations does my brand need?”, this post will help to unpack a topic that can be somewhat confusing for small business owners. It’ll also help to explain why more than […]

Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]

In my last year of college, my professor asked each of us to raise our hands if we saw ourselves, one day, starting a business. My hand raised basically on its own, without full acknowledgment from my brain. I was surprised that I wanted to do that, even though at the time I was an […]