The Blog

The world of branding can be confusing, especially if you’ve just started a small business. If you’re asking yourself, “Which type and how many logo variations does my brand need?”, this post will help to unpack a topic that can be somewhat confusing for small business owners. It’ll also help to explain why more than […]

Whether you’re creating your new branding on your own, or hiring a designer to create the branding of your dreams, it’s important to know your brand personality. A brand personality describes the essence of your brand – what you sound like, what you look like, and how your followers and clients would describe your brand’s […]

In my last year of college, my professor asked each of us to raise our hands if we saw ourselves, one day, starting a business. My hand raised basically on its own, without full acknowledgment from my brain. I was surprised that I wanted to do that, even though at the time I was an […]

I promise it’s not as scary as you might think. Here’s an analogy:  You know you’re so much more than your best outfit, or your haircut, or your makeup, and you know that your best friend wouldn’t say that she likes you because of your looks. She might say that your looks can be an […]

I’ve been in the branding and graphic design world for over eight years now, and I’ve seen (and designed!) a lot of logos. One of the things that will help you improve your brand’s presence online is a strong understanding of whether your logo is professional or not. Your dream client is out there, and […]