Checklist: Where to Make Updates After a Rebrand
This one is for the photographers, wedding vendors, and small business owners out there who love a good list. I too, am one of you. My goal is for you to save this checklist for a rainy day after you’ve popped the champagne in celebration of your huge step – your rebrand! This list is focused more on service providers who run small businesses, so if you run a different type of business, you may need to make more updates than the ones on this list.
Here are the places to update branding after a rebrand:
Website
- Header logo
- Footer logo
- Footer text
- Every website page that mentions your old brand name (press CTRL+F and type your old business name to find and change it)
- Color palette
- Favicon
- 404 page
- Blog posts
- SEO page titles and meta descriptions
- Social media links (if applicable)
Business Accounts
- Client Relationship Manager (CRM)
- Invoicing software (if different from CRM)
- Scheduler (if different from CRM)
- Payment processors (Stripe, etc.)
- Online stores (Shopify, Etsy, etc.)
- Google business profile
- Email signature and photo
- Email newsletter platform (Flodesk, etc.)
Social Media
- Social Media profile images and cover photos (all that apply)
- TikTok
- YouTube
- Instagram highlight covers
Print Materials
- Welcome/pricing guides
- Business cards
- Thank you cards
- Marketing collateral like signage, flyers, ads, promotional items, brochures, folders, stickers, tags, labels, etc.
After you’ve gone through this list, give yourself a huge pat on the back, because rolling out your rebrand is such a huge accomplishment! And of course, if you need help with a rebrand of your own, check out my branding services here.
You can access, copy, and print the free checklist available right here.
Happy rebranding!
