6 Earthy Color Palettes for Brand and Website Design Inspiration

Wherever you are in your branding journey, you may find that you’re gravitating towards a different vibe from when you started. That’s part of a natural progression that involves honing your business process and services, as well as better understanding what you like and what your clients like. A strong brand identity includes many elements, but a sophisticated yet earthy color palette is one of the most fun parts!

Check out these color palettes that I recently created for a little bit of brand and web design inspiration: 

Campfire

If I were to choose a color palette that’s different from the one I currently use, it would probably be this one. I love the dark, warm, cozy colors. These colors invoke a welcoming, communal, warm feeling. If your branding and website included these colors, you would be communicating to your audience that you are here to welcome them in a cozy, authentic, relaxed way. This color palette would work well for coffee shops, chocolatiers, Etsy shops, artisans, designers, copywriters, or photographers.

Gone Fishin’

The greens and browns in this color palette are making me want to go camping! I love a natural yet understated color palette, and this one could go in so many different directions. I could see this one working well for a lot of different artisans, photographers, gardeners, landscapers, interior designers, web designers, or copywriters.

Desert

This one makes me so happy! The bright, warm, and friendly tones in this color palette definitely remind me of someone with a sophisticated yet bubbly personality. It overflows with warmth and optimism, and I feel like this color palette would be great for SEO experts, marketers, CRM experts, copywriters, or business coaches. Since these are such friendly and encouraging colors, they’d be perfect for a professional who prides themselves on making intimidating subjects easier to understand. 

Mountain Air

This color palette is one of my favorites! It’s a more serious color palette that creates a feeling of credibility and sophistication without being stodgy. This would be amazing for a lawyer, accountant, business consultant, interior designer, or photographer. There is so much potential here, since the palette includes mostly neutrals. I’d love to use this one in a project sometime soon!

National Park

Think of this color palette as being similar to the Gone Fishin’ color palette, but warmer, friendlier, and a little bit brighter! Since this color palette includes the natural hues found in nature, it would be perfect for a nature-based business, or an artisan, or someone who focuses on organic, natural products. This gender-neutral palette has a ton of possibility, and I can’t help but gravitate toward the greens in this one.

Sunrise 

This color palette transports me to the sunrise on the East Coast, where I’m walking along the beach on my way to a lighthouse. This is perfect for a soft,  feminine, sophisticated brand. I could especially see this being used for a family and newborn photographer, or perhaps a wedding photographer as well! Someone whose personality is light, airy, bubbly, and friendly would definitely gravitate toward this color palette.

For more tips on utilizing a color palette of earth tones, check out this design article I was featured in!

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Want to learn what else creates a successful brand identity and website design? Let’s meet to discuss what your brand and web design project could look like!